Walk into a store, pick up a uniquely shaped product box, or an invitation with a delicate cut-out — chances are, you’re holding the result of die cutting. It’s one of those behind-the-scenes printing techniques that adds both function and flair.
At Veesham Printing Press, we use die cutting every day to help brands add that extra edge (literally). Whether you’re designing product packaging, folders, or creative business cards, here’s what you need to know about die cutting in printing.
Die cutting is a process where a sharp, custom-shaped blade — called a die — is used to cut, score, or shape printed materials. Think of it like using a cookie cutter, but for paper, cardboard, or even plastic sheets.
From simple rounded corners to intricate patterns and fold-out structures, die cutting brings your flat designs to life — and it’s more versatile than most people realize.
Types of Die Cutting (And When to Use Them)
1. Flatbed Die Cutting
Best for short to medium runs
Offers sharp, clean cuts
Ideal for business cards, custom folders, or tags
This traditional method uses a steel-rule die pressed into a flat surface — perfect for precision jobs.
2. Rotary Die Cutting
Great for high-volume projects
Faster output but less intricate detail
Commonly used for labels, packaging, and envelopes
Rotary dies rotate like cylinders and cut material as it passes through — efficient and consistent.
3. Laser Die Cutting
Best for ultra-detailed designs
No physical die needed
Excellent for invitations, luxury packaging, or samples
Laser cutting uses heat to “cut” shapes out of material, perfect for short runs and delicate detailing.
Where Is Die Cutting Used?
Die cutting is everywhere — you just might not have noticed it. Here are a few examples:
Product Packaging: Windows, tabs, and handles
Stationery: Custom folders, file inserts, notches
Marketing Materials: Brochures with pop-outs, business cards with rounded edges
Event Collaterals: Wedding cards, table numbers, menus
Stickers and Labels: Custom-shaped labels for retail
Tips for Perfect Die Cutting Results
Want your project to look great and avoid production issues? Keep these tips in mind:
Design with the cut in mind: Start with the die line — don’t add it at the end. Plan your layout based on where the cut or fold will go.
Use vector artwork: The die line should be a clean vector path so machines can follow it accurately. Avoid raster or pixel-based edges.
Watch your margins: Leave enough spacing between the edge and critical text or design elements. A 3mm safety margin is usually ideal.
Choose the right stock: The thickness and flexibility of your material impact how crisp the cut will be — we can help guide you here.
Request a physical proof (if possible): Before going into bulk production, test a sample to check alignment and precision. It’s worth it.
Why Choose Veesham for Die Cutting in Dubai?
At Veesham, die cutting isn’t just an add-on — it’s part of our craft. We’ve handled everything from thousands of folders for exhibitions to intricate luxury wedding cards with layered cuts.
Here’s what makes us different:
In-house die-line consultation
Offset and digital printing compatibility
A wide variety of paper stocks and finishes
Fast turnaround and professional guidance from start to finish
Whether you’re going for something simple or bold, we’ll make sure your print has the right cut and the right impact.
Let’s Cut Something Amazing
If you’re ready to create packaging, stationery, or marketing material that doesn’t blend in with the crowd, die cutting is the tool you need — and we’re the team to make it happen.
Get in touch (+971 58 642 9428/print@veesham.com) for a sample, visit our press in Al Quoz, or send us your artwork. We’ll bring it to life — cut, fold, and all.