Planning an event in Dubai, whether it’s a trade show, corporate seminar, product launch, or gala dinner, means juggling a hundred details. But there’s one crucial piece that holds it all together: your print collaterals.
From welcome kits to branded folders, brochures to signage, these items are more than just paper; they shape your audience’s experience. They guide, impress, inform, and most importantly, represent your brand.
In this guide, we’ll walk you through the essentials of event collateral printing in Dubai, what to print, when to plan it, and how to ensure your materials stand out in a city known for world-class events.
Why Event Collateral Printing Matters in Dubai
Here’s why investing in high-quality event collaterals is worth it:
Creates a professional, well-organized brand image
Helps your booth or venue stand out from the crowd
Supports smoother event flow (directions, agenda cards, signage)
Boosts attendee engagement and recall
Adds tactile, memorable value in a digital-first world
Essential Event Collaterals to Print in Dubai
Whether digital or printed, first impressions count. High-end invites set the tone for exclusive gatherings, while printed RSVP cards or e-invite QR cards work well for business events.
Pro touch: Use foiling, embossing, or soft-touch lamination to elevate the feel.2. Registration Materials
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Lanyards with branded ID cards
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Name badges
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QR-printed check-in passes
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Branded clipboards or writing pads for walk-ins
3. Signage and Directional Aids
Wayfinding arrows
Stage backdrops or step-and-repeat walls
These should be printed clearly, matched to your brand colors, and visible even from a distance.
4. Branded Folders, Notebooks & Pens
Ideal for seminars, conferences, and B2B meetings. Custom folders can hold the agenda, flyers, feedback forms, and business cards.
Add-ons: Include QR codes to digital decks, coupons, or a personalized thank-you note.5. Brochures, Catalogues & Product Sheets
Don’t just pitch—print. Tangible leave-behinds help your audience remember what you said and take it home.
Types to consider:
Trifold brochures
Product catalogs
Pricing sheets
Presentation booklets
6. Table Tents, Menu Cards, & Display Cards
For sit-down events or lounges, table collaterals are essential for:
Table numbers
Menu displays
Event schedules
Reserved signs
Finishing tip: Go for a clean matte or textured board for elegance.
7. Giveaways & Gift Packaging
What you give is remembered, but how it’s packaged is often what people photograph.
Popular giveaway prints:
Thank-you cards
Custom printed boxes or paper bags
Vouchers or contest inserts
Stickers or branded tags
8. Feedback Cards, QR Code Flyers & Follow-Up Material
Capture data, collect feedback, and leave behind discount codes with smartly designed flyers or postcards. QR codes can lead to:
Event surveys
Brochures
Social media contests
Booking or contact pages
When to Plan Your Event Printing in Dubai
| Item | Ideal Lead Time |
|---|---|
| Invitations | 3–4 weeks before |
| Signage & backdrops | 2–3 weeks before |
| Brochures & folders | 2 weeks before |
| Giveaways & boxes | 2–3 weeks before |
| Name badges & lanyards | 1 week before |
| On-site printing/emergency extras | 2–3 days before |
Your Takeaway
In Dubai’s fast-paced event landscape, standing out isn’t just about a bold idea; it’s about flawless execution. From the signage that draws people in to the folder they carry home, your print collaterals shape how your brand is remembered.
At Veesham Printing Press, we’ve helped hundreds of brands create unforgettable event experiences with beautifully printed materials—on time, on brand, and stress-free.