Why is Flyer the Best Marketing Tool?

The flyer is the simplest and best-known tool among other marketing stationery. It consists of a single sheet printed on one or two sides, which is massively distributed to a large number of people. The purpose of the flyer is to help increase the visibility of an offer, product, service, brand, or event. 

The flyer is the best marketing tool because:

• It is cost-effective
• It is effective for specific target markets

1. Flyer is Cost Effective

Although a number of companies promote their brand through billboards and magazines, these means are expensive. In the digital world, personalized flyers, like the one below, are much easier to create. Even if you opt for professional color printing of your flyer, it will not be as expensive as other types of traditional advertising.

To further reduce expenses, you can design a great flyer in minutes with Venngage’s flyer maker. Move design elements around to create negative space or white space to make your business flyer easy to read. Add your contact details and email address for future reference and you’re good to go.

2. Flyer is Effective for Specific Target Markets

A business flyer is not only affordable, but it’s also an effective way to target your business’s customer base to a specific location. For example, if you have a new cafe, you can distribute your business flyers to nearby offices or universities.

A tech industry flyer promoting the latest software can be distributed in shopping malls. Even politicians use this tool to promote themselves to their potential voters. Obviously, the options are endless. It is important to have any call to action in the flyer to give you the desired result.

Do you know what is the difference between flyers and brochures? Click here for more.