The Power of Color: How to Choose the Best Combination for Your Logo

When a brand works on the design of its logo, it must first determine the color palette that the graphic designer will be able to use. Indeed, colors evoke emotions, communicate ideas, and tell stories. This is why their choice should be addressed. Yes, so contrary to what some people sometimes think, it’s not just a question of aesthetics.

Still, it can be challenging to find the combination of colors that will make your logo stand out against that of competitors. To help you, here are five examples of colors that you can combine to create your logo.

1. Red, Orange, and Black

In sports, many teams sport a logo in red which is the color representing energy dominates. Well, pair it with bright orange and black, and you’ll manage to design a logo that conveys a particularly dynamic image.

2. Orange, Turquoise, and Navy Blue

When it comes to finding the right color combination, some designers don’t take the risk and go for a safe bet. The dark orange, turquoise, and navy blue combination are one.
The colors are complementary and can easily be associated with elements of real life as long as the graphic designer gives them a shape.

3. Green and Brown

Green and Brown is another riskless combination as it already has the opportunity to show us that it works. The green of nature and the brown of the earth combine wonderfully. They are an alliance that is perfectly suited to brands of gardening, natural products, or even entities (municipalities, regions, etc.) giving fundamental importance to the concept of land.

4. Navy Blue and Light Pink

Evoking both serenity and the light of dawn, the combination of navy blue and light pink appeals to many brands. This is particularly the case for brands operating in the world of childcare, well-being, or health.
It is also interesting to note that by attenuating these colors more or less, the result can be radically different and therefore arouse a completely different emotion. Finding the right balance is the key.

5. Shades of Blue and Green

Blue and green are colors that work quite well together. Evoking softness, nature, calm, or even relaxation, this blend is perfect for brands operating in the world of well-being. Note that shades of gray can also go perfectly with greens and blues.