Business Card Printing: Top 7 Insider Tips That You Should Know

What is the Importance of Business Cards?

Business cards play a crucial role in today’s professional world, serving as a tangible representation of one’s identity and contact information. They hold immense importance as a means of networking and establishing connections. A well-designed business card can leave a lasting impression on potential clients, partners, and employers. It conveys professionalism, credibility, and attention to detail. Business cards are compact, portable, and easily shared, making them a convenient tool for exchanging information in various settings. In a digital era, where virtual communication dominates, business cards provide a tangible and personal touch, enhancing trust and fostering meaningful relationships.

Insider Tips for Great Business Cards

Here are the top 7 insider tips for printing great business cards:

Invest in the Best Paper

A person who holds your business cards first feels the printed paper. If the paper you choose is thin and cheap, your business cards will not be impactful, even if you have the best design. Some of the best papers for business cards are art card paper (GSM from 200 or above), kraft paper (GSM 350 or above), and special papers like Wild White, Plike Black, and Bochum Blue. You can also choose double-pasting of paper (sandwich cards) to make it thicker and more premium.

Choose Design Wisely

Unlike popular opinion, it’s not always about loud colors and big fonts. Below are some tips to read before designing your business cards:

1. Make sure to choose a design that aligns with your brand image and what you represent as a business/person.
2. Choose a color palette that is reflected in your online presence, like your website and social media.
3. Give a proper space for your logo, i.e.; you can reserve one side for the logo alone that can leave an impression in the viewer’s mind.
4. Use blank/white spaces. You don’t have to fill every inch of your card with all the information. Remember, little is more in this era. If you have many details to share, like details of different branches, you can choose a QR code to take into a landing page where all details are given.
5. ALWAYS choose high-resolution images and vector files for your design. We don’t think this point needs further explanation.

Use Proper Fonts

Fonts can make or break your design and card completely. If you have a preset font type that you use everywhere, go for it. If not, choose your fonts wisely. For example, calligraphic or informal fonts will not look good if you represent a law firm. You can choose something more professional like Futura, Trajan Pro, Verdigris, etc. Calligraphic fonts will go well with fashion, beauty, or culinary business cards. Click here to find unlimited free fonts for your business cards.

Choose Finishes That Will Look Good For You

There are many finishes like UV, Embossing, Debossing, Foiling, Lamination, etc., and choosing all might be compelling. Remember, not all finishes will look good on all cards. It depends on many factors, like the paper used, font type, font size, and design. Foiling will make it hard to read if your font has many edges and is small. Go for double-pasting if you are looking for embossing; otherwise, it will disturb the design on the debossed side.

Experiment With Shapes

One thing that can make a whole lot of difference is the shape of your business card. The regular shapes, as you know, are rectangular or square. With millions of cards in the market, die-cutting is key if your card needs to stand out. It is the process of cutting your cards in custom shapes and sizes. If you want a business card for a veterinary clinic, you can choose a paw-shaped card. How adorable would that be! Let your imagination run wild with shapes.

Always Ask For A Sample

If you know how many expectations get shattered when people get their printed products, you will always ask for a sample. Digital printing or offset printing, always ask for a sample to understand how your design will look on paper. You can also ask for a sample with all finishes to avoid any uncertainties.

Proofread, Proofread, Proofread!

We cannot stress enough on this point! Once, a client sent an approved artwork without a mobile number for her business card! Can you imagine the ruckus if we have gone for mass production? Make sure to take your time to proofread it and send it to another team member for fresh eyes as well.

Your Takeaway

Try to proofread letter by letter rather than word by word because our brain reads familiar words faster without actually reading them. Reading it letter by letter will help you identify any spelling mistakes. Click here for the latest design trends in business card printing.