A business flyer is similar to a poster that is displayed or given to the public to draw attention to a company or brand. Despite the recommended dimensions like A4 or A5, a promotional flyer can be of different sizes. You can also choose one of the printer’s standard sizes for economical purposes. But what are the vital details to be included on a flyer?
You want to create a good flyer that can grab attention and tell your target market exactly what your business sells. To do this, your flyer must contain these necessary elements.
- A convincing title
- Body text
- Striking graphics
- Company details
- Call to action
1. A Convincing Title
Immediately grab your audience’s attention with an intriguing and relevant headline. Create a concise and catchy title, but remember to use large fonts to make it easier to read. Choose an elegant font for your custom flyers and make the design stand out. There is an infinite number of free and paid websites to help you with catchy titles and fonts. Also when you import your brand into the editor, you can also add your brand fonts to make the flyer design recognizable as your brand.
2. Body Text
The title is not the only element that must be catchy. The general content of the business prospectus is equally important. Be sure to include the necessary details about your business in your prospectus. But make sure it’s not too long or people won’t read your business flyer. The body copy of your flyer should tell customers what your business does, why it’s the best solution to a customer problem, and how a potential customer can contact you.
3. Striking Graphics
An image speaks louder than a long paragraph of text. A text-only flyer can scare away readers. Your business flyer design requires graphics to maintain audience interest. A colorful background makes your flyer more eye-catching. A design element such as an icon or illustration breaks up the text and makes flyers easier to read.
Choose your color palette wisely. Complementary colors should integrate with your brand instead of overpowering it. Hot pink is not the type of color that suits most businesses. You can also follow your brand colors to make it more pesonalized.
4. Company Details
Your contact information, including your business location, is a key part of your business flyer design, like in this sample job flyer. This section of your flyers should highlight the following:
- Physical address
- Website address
- Valid email address
- Phone number
Potential customers need to know how to find your business if they decide to use your products and services. You need to make important information stand out to anyone who receives your business flyers. QR Code for location is the best method to follow these days which is much better than a long written address.
5. Call To Action
Call To Action (CTA) is a marketing term for any design to prompt an immediate response or encourage an immediate sale. A call to action is one of the major factors that determine the effective return on investment for your flyer distribution. However, the number of times you add a call to action on a flyer depends on whether you want each of them to react with your audience in a certain way or a specific direction. Contact Us, are typical examples of simple calls to action. But a CTA can run longer, too, such as “Subscribe today so you’ll never miss a post” and “Buy before the Offer ends”. The possibilities are endless.
Veesham understands the importance of flyers and fabricates them with utmost care. Contact us to create your own wonder today. Click here to read about the importance of flyers as a marketing tool.