What is Digital Printing?
Digital Printing is a widely used and contemporary printing technique that directly transfers digital images or designs onto various surfaces like paper, fabric, plastic, and even three-dimensional objects. Unlike traditional methods, such as offset or flexographic printing, which require additional plates or screens, digital printing relies on digital files to create and reproduce images.
How is Digital Printing Done?
In this method, the image or design is generated using digital files using software like Adobe Illustrator, Adobe Photoshop, Canva, etc. These digital files are then transmitted directly to a digital printing machine, which recreates the image by applying ink or toner onto the desired substrate, layer by layer. Unlike offset, where the ink is oil-based and gets absorbed by the paper, digital printing uses powder ink which sits on top of the surface.
What are the Different Types of Digital Printing?
Two commonly used technologies in digital printing are inkjet and laser printing. Inkjet printers use tiny droplets of ink sprayed onto the substrate, while laser printers employ toner particles fused onto the surface through heat application.
What are the Advantages of Digital Printing?
1. Budget Friendly
It is often more cost-effective for small to medium print runs as it doesn’t use additional plates for printing. This makes it a suitable choice for on-demand or short-run printing needs.
2. Quick Turnaround Time
It allows for faster turnaround times since there is no need to create printing plates or screens.
3. Highly Customizable
The main attraction of digital printing is the level of customization it allows. You can choose any colors and designs in high quality, and you can expect the same result if printed on the best machines like Canon ImagePress.
4. High-Quality Results
Since the design is directly printed on the surface, digital printing always gives the best results. You can also print quick samples to test the quality prior to mass production, as the printing is not time-consuming.
5. Versatile and Eco-friendly
It is one of the most versatile techniques to print business cards, brochures, folders, and even stickers in small quantities, as you can experiment with various designs and colors.
When to Choose Digital Printing?
Yes, that’s the important question! Especially when you are trying to print your products for the first time, you might be confused with all the techniques in the market. If you want to print small quantities like 200 business cards or 100 stickers, you can do digital printing without a second thought. The printing will be quick, economical, and of high quality. But if you want to print large quantities like 1000 paper bags or 300 boxes, it will be safe to choose offset printing.
Your Takeaway
You can request a digital sample to check the design placements and typography before mass production in offset printing. But the color output will be different in digital than in offset. So if you need to check the color outcome, you can request an offset sample. At Veesham, we provide both types of samples according to client requirements to avoid confusion and rejection. Happy Printing!!