| GSM Range | Feel | Best For |
|---|---|---|
| 70-80 GSM | Thin, flexible, casual | Internal drafts only, not external correspondence |
| 90-100 GSM | Professional, smooth | Standard business letterheads |
| 100-120 GSM | Substantial, premium | Premium correspondence, law firms, formal brands |
| 120+ GSM | Stiff, cardstock-like | Risk of printer jams and folding difficulty, avoid for most letterheads |
Table of Contents
Toggle1. 70-80 GSM: Fine for Drafts, Not for Sending
2. 90-100 GSM: The Standard Choice for Most Businesses
3. 100-120 GSM: Premium Correspondence
4. 120+ GSM: Stiff, and Usually More Trouble Than It's Worth
Why GSM Is the Number That Actually Matters
Don't Skip Checking Printer Compatibility
Matching Weight to Finish
Weight and finish work together rather than independently, a 100 GSM uncoated, textured stock often reads as more premium than a heavier but flat, glossy sheet, since texture adds a tactile cue that pure thickness alone doesn’t provide. If you’re deciding on finish alongside weight, our corporate stationery options cover how the two decisions come together for a cohesive set.
What This Means for Your Brand
For most businesses, 90-120 GSM is the range worth settling into without overthinking it further, it’s substantial enough to signal professionalism without creating practical printing headaches. If your brand genuinely calls for something heavier or more textured, that’s a reasonable choice too, as long as it’s made with printer compatibility in mind rather than discovered after an order’s already placed. For the compliance side of letterhead design, what details are legally required on a UAE letterhead, our guide to letterhead requirements under UAE law covers that separately.